E-commerce has spurned a new generation of entrepreneur who are now selling only through e-commerce platforms. The platform owners have invested heavily in technology making it a seemingly simple process to buy and sell online.
The advent of broadband and internet penetration has further fueled the growth of e-commerce.
Apart from the marketplace models of Amazon, Flipkart and Ebay, there are other sites which operate in a niche marketplace and may offer better visibility to new entrants. Almost every vertical or a business line has its own dedicated marketplace or aggragators.
Some of the advantages of selling online are:
However there are some Challenges as well: