Direct Selling is an alternate medium of selling products or services directly to the consumer. Globally the industry is well matured and is looked at with respect and dignity. In India, the sector is still relatively nascent and is plagued with misconceptions and misrepresentations.
However, it is one of the fastest growing non–store retail formats in the country and offers wide range of socio-economic benefits to the stakeholders. It is expected to touch INR 645 billion figure mark by 2025. Although presently women form the bulk of direct sales agents, men are also enrolling fast after looking at the benefits.
Some of the key benefits of being Direct Sellers are: